:root {
  --primary: #ff4458;
  --primary-dark: #e91e63;
  --primary-light: #ff6b7a;
  --accent: #9c27b0;
  --bg: #ffffff;
  --bg-alt: #fff5f7;
  --bg-soft: #fafafa;
  --surface: #ffffff;
  --text: #1f2937;
  --muted: #6b7280;
  --line: #e5e7eb;
  --radius: 12px;
  --font: system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  --max: 1120px;
  --shadow: 0 4px 20px rgba(255, 68, 88, 0.15);
  --shadow-sm: 0 2px 8px rgba(0, 0, 0, 0.06);
}

*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  font-size: 100%;
}

body {
  margin: 0;
  font-family: var(--font);
  background: var(--bg);
  color: var(--text);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; display: block; }

a { color: var(--primary); text-decoration-thickness: 1px; text-underline-offset: 3px; }
a:hover { color: var(--primary-dark); }

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  z-index: 9999;
  padding: 0.75rem 1rem;
  background: var(--primary);
  color: #fff;
}
.skip-link:focus { left: 1rem; top: 1rem; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.97);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--line);
  box-shadow: var(--shadow-sm);
}

.header-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0.85rem 1.25rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  text-decoration: none;
  color: var(--text);
}

.brand-mark {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--primary) 0%, var(--accent) 100%);
  display: grid;
  place-items: center;
  font-weight: 700;
  font-size: 1rem;
  color: #fff;
}

.brand-name {
  font-size: 1.35rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--primary-dark);
}

.brand-tag {
  display: block;
  font-size: 0.68rem;
  color: var(--muted);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-weight: 500;
}

.nav-toggle {
  display: none;
  background: var(--bg-alt);
  border: 1px solid var(--line);
  color: var(--text);
  padding: 0.5rem 0.75rem;
  border-radius: 8px;
  cursor: pointer;
  font: inherit;
}

.site-nav ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem 1.25rem;
  align-items: center;
}

.site-nav a {
  color: var(--text);
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 500;
}
.site-nav a:hover,
.site-nav a[aria-current="page"] { color: var(--primary); }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  padding: 0.8rem 1.45rem;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.95rem;
  text-decoration: none;
  border: none;
  cursor: pointer;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
  font-family: var(--font);
}

.btn-primary {
  background: linear-gradient(135deg, var(--primary) 0%, var(--primary-dark) 100%);
  color: #fff;
  box-shadow: var(--shadow);
}
.btn-primary:hover {
  transform: translateY(-1px);
  box-shadow: 0 6px 24px rgba(255, 68, 88, 0.35);
  color: #fff;
}

.btn-ghost {
  background: #fff;
  color: var(--primary);
  border: 2px solid var(--primary);
}
.btn-ghost:hover {
  background: var(--bg-alt);
  color: var(--primary-dark);
}

main { overflow-x: hidden; }

.hero {
  max-width: var(--max);
  margin: 0 auto;
  padding: 2rem 1.25rem 2.5rem;
  background: linear-gradient(180deg, var(--bg-alt) 0%, var(--bg) 70%);
}

.hero-top {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 2rem;
  align-items: center;
}

.hero-copy { min-width: 0; }

.hero-media {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
  background: var(--bg-soft);
}

.hero-media img {
  width: 100%;
  height: auto;
  max-height: min(72vh, 520px);
  object-fit: cover;
  object-position: center top;
  display: block;
}

.hero-panel {
  margin-top: 1.75rem;
}

.hero-eyebrow {
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--primary);
  margin: 0 0 0.75rem;
  font-weight: 600;
}

.hero h1 {
  font-size: clamp(2rem, 5vw, 3rem);
  line-height: 1.15;
  margin: 0 0 1rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--text);
}

.hero-lead {
  font-size: 1.1rem;
  color: var(--muted);
  max-width: 34rem;
  margin: 0 0 1.75rem;
}

.hero-actions { display: flex; flex-wrap: wrap; gap: 0.75rem; margin-bottom: 1.25rem; }

.age-note {
  font-size: 0.8rem;
  color: var(--muted);
}

.hero-panel {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.75rem;
  box-shadow: var(--shadow-sm);
}

.stat-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}

.stat {
  padding: 1rem;
  background: var(--bg-alt);
  border-radius: var(--radius);
  border: 1px solid var(--line);
}

.stat strong {
  display: block;
  font-size: 1.35rem;
  color: var(--primary);
  font-weight: 700;
}

.stat span { font-size: 0.82rem; color: var(--muted); }

.section {
  max-width: var(--max);
  margin: 0 auto;
  padding: 3rem 1.25rem;
}

.section-head {
  max-width: 40rem;
  margin-bottom: 2rem;
  text-align: center;
  margin-left: auto;
  margin-right: auto;
}

.section-head h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  margin: 0 0 0.5rem;
  font-weight: 700;
  color: var(--text);
}

.section-head p { color: var(--muted); margin: 0; }

.card-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1.25rem;
}

.card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem;
  box-shadow: var(--shadow-sm);
  transition: box-shadow 0.2s ease, border-color 0.2s ease;
}

.card:hover {
  border-color: rgba(255, 68, 88, 0.35);
  box-shadow: var(--shadow);
}

.card h3 {
  font-size: 1.1rem;
  margin: 0 0 0.5rem;
  font-weight: 600;
  color: var(--primary-dark);
}

.card p { margin: 0; color: var(--muted); font-size: 0.95rem; }

.card--photo {
  padding: 0;
  overflow: hidden;
}

.card--photo .card-body { padding: 1.25rem 1.5rem 1.5rem; }

.card--photo img {
  width: 100%;
  height: 180px;
  object-fit: cover;
  object-position: center 20%;
  display: block;
}

.intent-block {
  max-width: var(--max);
  margin: 0 auto;
  padding: 2.5rem 1.25rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  align-items: center;
  background: var(--bg-soft);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.intent-block--alt { background: var(--bg-alt); }

.intent-block h2 {
  font-size: clamp(1.35rem, 3vw, 1.75rem);
  margin: 0 0 0.75rem;
  font-weight: 700;
}

.intent-block p,
.intent-block li { color: var(--muted); font-size: 0.98rem; }

.intent-block ul { margin: 0.75rem 0 0; padding-left: 1.2rem; }

.intent-media {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--line);
}

.intent-media img {
  width: 100%;
  height: auto;
  max-height: 320px;
  object-fit: cover;
  display: block;
}

.split-block {
  max-width: var(--max);
  margin: 0 auto;
  padding: 2.5rem 1.25rem;
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: 2rem;
  align-items: center;
}

.split-block h2 {
  font-size: clamp(1.35rem, 3vw, 1.75rem);
  margin: 0 0 0.75rem;
}

.split-block p { color: var(--muted); margin: 0 0 1rem; }

.split-figure {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--line);
  box-shadow: var(--shadow-sm);
}

.split-figure img {
  width: 100%;
  height: auto;
  max-height: 380px;
  object-fit: cover;
  display: block;
}

.keyword-panel {
  max-width: var(--max);
  margin: 0 auto 1rem;
  padding: 0 1.25rem 2rem;
}

.keyword-panel-inner {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.75rem;
}

.keyword-panel h2 {
  font-size: 1.2rem;
  margin: 0 0 1rem;
  font-weight: 700;
}

.keyword-list {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  gap: 1rem 1.5rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.keyword-list dt {
  font-weight: 600;
  color: var(--primary-dark);
  font-size: 0.92rem;
  margin-bottom: 0.25rem;
}

.keyword-list dd {
  margin: 0;
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.5;
}

.page-hero--media {
  display: grid;
  grid-template-columns: 1fr 280px;
  gap: 1.5rem;
  align-items: start;
}

.page-hero--media .page-hero-img {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--line);
}

.page-hero--media .page-hero-img img {
  width: 100%;
  height: auto;
  max-height: 220px;
  object-fit: cover;
  display: block;
}

.steps {
  counter-reset: step;
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 1rem;
}

.steps li {
  counter-increment: step;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem;
  padding: 1.25rem 1.5rem;
  background: var(--bg-alt);
  border-radius: var(--radius);
  border: 1px solid var(--line);
}

.steps li::before {
  content: counter(step);
  font-size: 1.25rem;
  color: #fff;
  font-weight: 700;
  min-width: 2.25rem;
  height: 2.25rem;
  display: grid;
  place-items: center;
  background: linear-gradient(135deg, var(--primary), var(--accent));
  border-radius: 50%;
}

.audience-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1rem;
  justify-content: center;
}

.pill {
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
  background: var(--bg-alt);
  border: 1px solid rgba(255, 68, 88, 0.25);
  font-size: 0.85rem;
  color: var(--primary-dark);
  font-weight: 500;
}

.cta-band {
  margin: 2rem 1.25rem 4rem;
  max-width: var(--max);
  margin-left: auto;
  margin-right: auto;
  padding: 2.5rem 2rem;
  text-align: center;
  background: linear-gradient(135deg, var(--primary) 0%, var(--accent) 100%);
  border-radius: var(--radius);
  color: #fff;
  box-shadow: var(--shadow);
}

.cta-band h2 {
  margin: 0 0 0.75rem;
  font-size: 1.75rem;
  font-weight: 700;
  color: #fff;
}

.cta-band p {
  color: rgba(255, 255, 255, 0.92);
  max-width: 32rem;
  margin: 0 auto 1.5rem;
}

.cta-band .btn-primary {
  background: #fff;
  color: var(--primary);
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.12);
}

.cta-band .btn-primary:hover {
  color: var(--primary-dark);
  background: #fff;
}

.site-footer {
  border-top: 1px solid var(--line);
  background: var(--bg-soft);
  padding: 2.5rem 1.25rem;
}

.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  gap: 2rem;
}

.footer-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  gap: 1.5rem;
}

.footer-grid h4 {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--primary);
  margin: 0 0 0.75rem;
  font-weight: 600;
}

.footer-grid ul { list-style: none; padding: 0; margin: 0; }
.footer-grid li { margin-bottom: 0.35rem; }
.footer-grid a { color: var(--muted); text-decoration: none; font-size: 0.9rem; }
.footer-grid a:hover { color: var(--primary); }

.footer-bottom {
  font-size: 0.82rem;
  color: var(--muted);
  border-top: 1px solid var(--line);
  padding-top: 1.25rem;
}

.page-hero {
  max-width: var(--max);
  margin: 0 auto;
  padding: 2.5rem 1.25rem 1rem;
  background: var(--bg-alt);
}

.page-hero h1 {
  font-size: clamp(1.75rem, 4vw, 2.4rem);
  margin: 0 0 0.75rem;
  font-weight: 700;
  color: var(--text);
}

.prose {
  max-width: 42rem;
  color: var(--muted);
}

.prose h2 {
  color: var(--text);
  font-size: 1.25rem;
  margin: 2rem 0 0.75rem;
  font-weight: 600;
}

.prose ul { padding-left: 1.2rem; }
.prose li { margin-bottom: 0.35rem; }

.faq-item {
  border-bottom: 1px solid var(--line);
  padding: 1.25rem 0;
}

.faq-item h3 {
  font-size: 1.1rem;
  margin: 0 0 0.5rem;
  font-weight: 600;
  color: var(--primary-dark);
}

.faq-item p { margin: 0; color: var(--muted); }

@media (max-width: 860px) {
  .hero-top,
  .intent-block,
  .split-block,
  .page-hero--media {
    grid-template-columns: 1fr;
  }

  .hero-media img { max-height: 340px; }
  .split-figure { order: -1; }
  .intent-media { order: -1; }

  .nav-toggle { display: block; }
  .site-nav {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: #fff;
    border-bottom: 1px solid var(--line);
    padding: 1rem 1.25rem;
    box-shadow: var(--shadow-sm);
  }
  .site-nav.is-open { display: block; }
  .site-nav ul { flex-direction: column; align-items: flex-start; gap: 0.75rem; }
  .site-nav .btn-primary { width: 100%; justify-content: center; }
  .header-inner { position: relative; flex-wrap: wrap; }

  .card-grid { grid-template-columns: 1fr; }
  .stat-grid { grid-template-columns: 1fr; }
}

@media (max-width: 480px) {
  html { font-size: 93.75%; }

  .header-inner { padding: 0.75rem 1rem; }
  .hero { padding: 1.25rem 1rem 1.75rem; }
  .hero h1 { font-size: 1.65rem; }
  .hero-lead { font-size: 1rem; }
  .hero-actions { flex-direction: column; }
  .hero-actions .btn { width: 100%; min-height: 44px; }
  .hero-media img { max-height: 280px; }

  .section { padding: 2rem 1rem; }
  .section-head { text-align: left; }
  .cta-band { margin: 1.5rem 1rem 2.5rem; padding: 2rem 1.25rem; }
  .cta-band .btn-primary { width: 100%; min-height: 44px; }

  .card--photo img { height: 160px; }
  .intent-block,
  .split-block { padding: 2rem 1rem; }
  .keyword-panel { padding: 0 1rem 1.5rem; }
  .keyword-list { grid-template-columns: 1fr; }

  .btn { min-height: 44px; padding: 0.75rem 1.25rem; }
}